Who Are We

We are the market leaders in the field of Paintless Dent Removal in the country.

This assures you will be in good hands when you get Dent Magician to remove your dent. We are the largest PDR company in NZ, we must be doing something right!

Dent Magician, the paintless dent removal company that was created in the UK,was brought to NZ in 1995 (and registered as Dent Pros NZ Ltd) by Waikato businessman, Hugh McInally. Back then, Hugh surveyed his potential client base to see what they required from a PDR company. The results were not unexpected: private car owners as well as commercial car fleet owners all expect the same which is top quality repairs, value for money and service second to none. From day one they were committed to achieving all three and designed a ‘plus’ factor service which consists of giving clients more than expected. Dent Magician dedicates months of hard training into building extremely skilled technicians that will deliver outstanding jobs and offer the best possible service to their customers. This is how Dent Magician very rapidly became the market leader in the field of Paintless Dent Removal in NZ.

The company’s initial objective was to cover, in the shortest period of time, all of New Zealand’s main locations with franchises, a goal which was achieved in 18 months of operation. At the moment Dent Magician is present in every one of New Zealand’s main cities (except West Coast), being therefore the largest PDR company in the country.

Our amazing growth since arriving in NZ in 1995 is because of our ability to simply practice what we preach.

The team at Dent Magician consists of over 20 highly trained Franchisees that know just how to work their magic on your vehicle by coming to you at home or work with their accurate skills and bringing value for money.

Hugh McInally, founder and Managing Director of Dent Magician New Zealand with his wife Bronya McInally.

Click here to meet the rest of our team